Google Ads

Google Ads built ad-ready: campaigns pointed at pages made to call, order or book, with your ad numbers wired into your tracking.

  1. We tried Google Ads and couldn't tell if it brought anything
  2. The ads send people to our homepage

Most ads fail before the first click

A lot of wasted ad spend isn't the ad's fault. It's where the click lands and whether anyone can tell what happened next. Send paid clicks to a homepage with no clear way to call, order or book, and no tracking, and you're paying to guess.

So we build ad-ready first: the campaign sends people to pages made for it, and with The Visibility Baseline your Ads numbers are wired into your tracking, so a call, an order or a booking is counted, not assumed.

That’s why we only take on Google Ads for sites we built. We know where every click lands and that the tracking is right, so the numbers you see are real. For local ads, the radius and the hours matter as much as the words.

What we do

  • A campaign sending people to pages we built for it, made to call, order or book
  • Campaign structure, keywords and location targeting set for where you work
  • Your Ads numbers wired into your tracking, as part of The Visibility Baseline
  • Every landing page and tracked action tested on a phone before launch
  • The calls, requests and sales the campaign brings in, in your own tracking
Buy
By inquiry. Google Ads are only for sites we built, so we can stand behind the pages people land on and the numbers you see
  • A campaign sent to pages made for it, built to call, order, book or ask for a quote, with every call-button tap and request counted
What sets the quote
How many campaigns, how many areas you serve, and the pages each campaign sends people to. You see the price before anything starts. Ad spend is separate, paid straight to Google
Stats
Your Ads numbers wired into your tracking, part of The Visibility Baseline
How it starts
A website build first if yours isn't one of ours, then a brief: what a customer is worth to you, what you want more of, and where you work
Not in it
Ad spend, which you pay straight to Google
By inquiry
Payment
Quoted with the campaign, 50% to start, 50% when it’s done
Where
Anywhere in the US, done remotely
Start today
Ask a question first
A person in a mustard hooded rain jacket checks their phone on a wet city street under an overpass
A shop worker in a linen apron reads a message on her phone in a flower shop, her face cropped at the lips
A small-town street in the Fairhaven district of Bellingham, WA, with brick buildings, a clock tower, cars and evergreen hills under an overcast sky

How a click becomes an inquiry

  1. SearchSomeone looks for what you do
  2. AdWritten for that search, in your area
  3. Landing pageBuilt to call, order or book
  4. Call, order or bookingThe action that counts
  5. Your trackingCounted and tied back to the campaign

What happens after you buy.

Have these handy

  • A website we built, or a build under way
  • The services you want more of, and where you work
  • What one new customer is worth to you
  • A monthly ad budget you’re comfortable with
  1. The fit

    Google Ads are for sites we built. If yours isn’t one yet, a website build comes first, and the ads follow.

  2. Brief

    We learn what a customer is worth to you, what you want more of, and where you work, and build the campaign around that.

  3. Build ad-ready

    We build the landing pages and set up the campaign. Your build already includes The Visibility Baseline’s tracking, so calls, forms, orders and bookings are counted from the first click.

  4. Test before spend

    We test every landing page and tracked action on a phone before the campaign goes live.

  5. Read the results, then decide who runs it

    You see the calls, requests and sales the campaign produced, in your own tracking. From there the campaign is handed to you with a walkthrough, or run for you as a quoted monthly project. You pick before it starts.

Questions owners ask.

Will you do Google Ads for my current website?

Only if we built it. We need to know where every click lands and that the tracking is right, so the results we show you are real. If your site isn’t one of ours, a website build comes first.

Why are my Google Ads not getting calls?

Common causes: clicks landing on a page with no clear way to call, order or book, calls not being tracked so they look like zero, location targeting set too wide, or search terms that don't match what you sell. We check the landing page and the tracking first, then the campaign settings.

Can you guarantee leads from Google Ads?

No, and we'd be wary of anyone who does. Results depend on your market, your budget, your offer and how quickly you answer. What we commit to is the work: pages built for the click, a campaign set up properly, and tracking that shows you what happened.

How do I set up conversion tracking for Google Ads?

Decide which actions count, like a call, a form, an order or a booking, track them on your site, then link them into Google Ads so the campaign knows which clicks turned into inquiries. Wiring your Ads numbers into your tracking is part of The Visibility Baseline.

How much does Google Ads cost with you?

It’s quoted with the campaign, from your brief, because it depends on how many campaigns you run, how many areas you serve and the pages each campaign sends people to. You see the price before anything starts and pay 50/50. Ad spend is separate and goes straight to Google.

Not sure this is the one?

Get a free Snapshot. We look at what your customers see and show you where to start.

Get a free SnapshotWe look you up, then walk you through one page and the three fixes we’d start with. We reach out within two business days
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