One Logo, One Brand
$1,950
One logo and the whole brand around it, launched: every version you need, a guide that tells everyone which one goes where, your accounts dressed in the new look, and the announcement post ready for you to share
Our logo, signs, Instagram and website look like four different businesses
My logo turns to mush in the Instagram circle
If we change our logo, how does anyone even find out?
One logo, every version.
Not thirty concepts. One mark, refined with you, then built into every version the business will actually need.
An example brand we made up for this page, not a client.
Where it has to work.
Tested at sign size and at profile-circle size before you see it, so it never turns to mush where it matters.
You get every file, labeled for where it goes; your sign shop, printer or embroiderer makes the real thing.
A logo isn’t one file. It’s every place your name shows up
The logo on the sign, the Instagram circle, the shirts and the website often look like four different businesses. Usually it’s one file stretched to fit everywhere, turning to mush in the small spots and disappearing on dark backgrounds.
We design one considered concept, refine it with you until it’s yours, and build the whole system around it: every version labeled for where it goes, and a brand guide so anyone on the team uses the right one.
What it fixes
My logo turns to mush in the Instagram circle.
A submark built to read at tiny sizes.The printer keeps asking for a different file.
A labeled folder: full color, one color, reversed.I don’t want 30 options to sort through.
One considered concept, with the reasons.It disappears on our dark sign.
A reversed version built for dark backgrounds.Everyone grabs whatever logo they find.
A brand guide that says which version goes where.
What you get
- One intake and a one-page brief to approve within 3 business days: the feeling, the references, the must-avoids, every place the logo has to work
- One considered concept within 10 business days, with the reasons it works, tested at sign size and at profile-circle size
- Two rounds of refinement, until it's yours
- The logo in every version, labeled for where it goes: full color, a submark for small spaces, one-color, and reversed for dark backgrounds, in files for print, web and social
- Your palette with color codes and a type pairing
- A one-page brand guide: which version goes where, the space around it, and what not to do
- Profile and cover images sized for up to 4 of your accounts, like your Google profile, Facebook and Instagram
- 5 ready-to-post launch posts in the new look, each with its caption written
- The logo announcement post, written in your voice and designed in feed and story sizes, for you to post from your own accounts
- Your part
- One intake, one kickoff call, your feedback in one message each round, and pressing post
- Not in it
- A pile of competing concepts; signage, print or website production; a name or tagline; posting for you
- How it starts
- Pay the first half by link, then a short kickoff call: is the name final, who decides, which accounts get the new look, and any date that matters, like an opening or a sign order
- Guarantee
- If the first concept misses the brief you approved, we start a new direction at no charge
What comes next
- Payment
- 50% to start, 50% when it's done
- Timeline
- Brief within 3 business days of your intake, concept within 10, every logo file within 4 weeks, and the whole kit within 5 weeks. Approve within 3 business days and it stays on schedule
- Where
- Anywhere in the US, done remotely
What happens after you buy.
Have these handy
- Your business name, final
- Who decides, and any deadline (an opening, a sign order)
- A few logos you like, and a few you don’t
- Kickoff and intake
Pay the first half by link, then a short kickoff call: is the name final, who decides, and any date that matters, like an opening or a sign order. Then an intake: your story, who you serve, how it should feel, and every place the logo has to work.
- The brief
One page to approve: the feeling, the references, the things to avoid, and every place the logo has to work.
- One concept in 10 business days
Tested at sign size and profile-circle size, presented with why it works, within 10 business days of your intake. If it misses the brief you approved, we start a new direction at no charge.
- Two rounds of refinement
Your reactions in one message per round, two rounds, until it’s yours.
- The system, within 4 weeks
Full color, submark, one-color, reversed, your palette with color codes, a type pairing, and a brand guide. Every file within 4 weeks, and the second half is due when it's done.
Questions owners ask.
Why only one concept?
Because a pile of options makes the decision harder, not better. We do the thinking up front and bring one direction with the reasons, then refine it with you until it’s right.
What does it cost?
One set price, shown above, paid 50% to start and 50% when it's done. It covers the brief, one concept, two rounds of refinement and every version with the brand guide. Signs, print and website production are separate.
Do you make the signs and shirts?
No. You get every file, labeled for where it goes, ready for your sign shop, printer or embroiderer.