Local businesses lose customers in three places: nobody nearby finds them, the people who look them up don't see a reason to pick them, or the person ready to call, walk in, order or book hits a dead end. Each of the three parts below fixes one of those, every month. Pick the one where you're losing the most, or two, or all three.
Each part is set up in your first month, then run every month from a written list. You approve what goes out, and you see the numbers.
FoundPeople searching nearby find you, and everything they read about you is right.
Needs first:The Visibility Baseline ($350, once) or a website build from us, so we run a profile that's already right. Found's monthly list starts after its day-14 handover.
Your first month
Your listings claimed and matched past the four the Baseline covers (Apple Maps, Bing, Yelp and Facebook), up to 10 in all: Nextdoor and the directories your kind of business uses
Review requests set up: sent from your booking or invoicing tool where it can, or by email from your business's own address
Every month
4 posts on your Google profile, one a week, made from your own photos
New photos added, your services, products or menu kept current, and holiday hours set before every holiday
Edits that the public or Google slip onto your profile caught and put right
All 10 listings checked against each other, and anything that drifted corrected
Every review on Google, Yelp and Facebook answered within 2 business days, in your voice. Replies to 1 to 3 star reviews go up once you OK them
Review requests sent to the customers you pass us, or straight from your booking or invoicing tool
A local rank check: where you show up on the map for 5 searches, across the area you serve
Every quarter
What ChatGPT, Google's AI answers and Perplexity say when someone asks for your kind of business in your town, saved as a dated before-and-after. Anything wrong in those answers is traced to your profile or listings and corrected there
Your part: Manager access to your profile and listings, 4 photos a month for your posts (from your third month on Growing and Handled, the quarterly shoot covers it), the names of customers who'd leave a review, and the verification codes Google, Apple or Yelp send to your business, passed on the day they arrive.
SeenWhen people check you out, the business looks open, busy and worth picking.
Needs first: Nothing. Your phone's photos are enough to start.
Your first month
Your voice set on the kickoff call: how you talk, what you'd never say, and what you want to be known for
Your profiles cleaned up on up to 3 platforms you use: name, bio, hours, links, profile picture and cover
A shot list for your phone: the 10 photos and 3 short clips that would make the best posts this month
Every month
8 posts on up to 2 of those platforms, written in your voice, sent to you to approve, then scheduled
1 short vertical video, edited from your clips, for Reels, TikTok or Shorts
Your best new photos added to your site, and to your Google profile when you don't run Found
Your profiles kept current: hours, links, highlights and the pinned post
Next month's shot list
Your part: Editor access on those platforms, and the photos and clips on the shot list. Your first posts are ready to approve within 7 days of your first photos. No usable photos yet? The shot list is made for a phone. Want them taken for you? The quarterly shoot on Growing and Handled, or a Media Day.
ChosenWhen someone is ready, it's easy to pick you, and past customers come back.
Needs first: A website or online store on any platform that we can edit. No site yet? The One-Page Visibility Build.
Your first month
Every page and every way people reach you checked on a phone and a computer: call buttons, forms, quote requests, checkout or booking. Small fixes done; anything bigger quoted flat first
Your list of past customers cleaned: people who bought from you or signed up, never a bought list, with an unsubscribe link in every email. On an email tool in your business's name; most small lists fit a free plan
Every month
One improvement that makes it easier to pick you, chosen from last month's numbers: the call button where thumbs land, a clearer offer, your reviews on the page, a faster page
2 emails to past customers, written for you and sent once you approve: the season, new work, an offer
Every way people reach you tested end to end, with a note on anything that broke
One marketplace shop on Etsy, eBay or Amazon kept matching your site, if you sell on one
On a site hosted somewhere else: up to 10 small changes a month, like hours, prices, a menu, a special or a photo, each live within 2 business days. On a site we host, Site Care already makes them
Your part: Editor access to your site or store, and your customer list.
One part, two, or all three.
Covered
$395/mo
One part of your business run for you every month: Found, Seen or Chosen. Pick where you're losing the most customers. We set it up in the first month, keep it running after that, and you approve what goes out
One part, your pick: its first-month setup, then everything listed under it, every month
Everything under Every plan includes: tracking, your monthly read, Site Care when we host your site, and answers within 2 business days
How it starts: a 30-minute kickoff call. Found starts after The Visibility Baseline's handover. Your first posts or emails are ready to approve within 7 days of your first photos or list arriving, the first month's setup is done within 30 days, and your first read arrives by the 5th business day of the next month
Not in it: the other two parts (Growing runs any two), photo shoots, ads and ad spend, new pages or a redesign (quoted flat first), and answering comments and messages (Managed Social)
Any two parts run for you every month, plus fresh photos of your real work every quarter. Not showing up and not getting calls: Found and Chosen. Showing up but looking closed: Found and Seen. Followed but not booked: Seen and Chosen
Two parts, your pick: each one's first-month setup, then everything listed under it, every month
A two-hour photo shoot at your business each quarter: about 30 edited photos of your work, your team and your space, used across the parts you run. The first lands in your third month on the plan
A 30-minute call every quarter on your numbers: what moved, and what's next
Everything under Every plan includes: tracking, your monthly read, Site Care when we host your site, and answers within 2 business days
How it starts: a 30-minute kickoff call. Your first batch is ready to approve within 7 days, both parts' setup is done within 30 days, and your first shoot comes in your third month
Not in it: the third part (Handled runs all three), ads and ad spend, new pages or a redesign (quoted flat first), answering comments and messages (Managed Social), and full production days (Media Day)
All three parts run as one, with more posts, video and emails, and a monthly call where we plan the next month. From your third month, each quarter's shoot fills your Google profile, your posts, your site and your emails
All three parts, Found, Seen and Chosen: each one's first-month setup, then everything listed under it, every month
More Seen: 12 posts a month on up to 3 platforms, and 2 short vertical videos
More Chosen: 4 emails and 2 texts a month to past customers. Texts go through a texting tool in your name, and its plan and the carriers' registration fees are yours. Approval takes a few weeks; until then the 2 texts go out as 2 more emails
A two-hour photo shoot at your business each quarter: about 30 edited photos, the first in your third month on the plan
A 45-minute call every month: last month's numbers, and next month planned before you hang up
Your asks answered the same business day. Small asks done within 2 business days, and bigger jobs quoted within 2 business days and put first in line
Everything under Every plan includes: tracking, your monthly read and Site Care when we host your site
How it starts: a 60-minute kickoff call. Your first batch is ready to approve within 7 days, all three parts' setup is done within 30 days, and your first shoot comes in your third month
Not in it: ads and ad spend, answering comments and messages (Managed Social), full production days (Media Day), and new pages or a redesign. Ads setup, Media Days and new pages can run alongside as Full Stack Stellers Ops projects, each quoted flat. Ad spend is always yours
Your starting numbers recorded in the first month, with tracking set up where it's missing, then kept live and tested every month
A one-page read by the 5th business day of each month: four numbers against last month and your first day (calls: call-button taps on your site and calls from your Google profile; requests: forms, bookings and orders sent through your site; visits: direction requests and website clicks from your Google profile; new reviews on your Google profile), what we did, and what's next
Every ask answered within 2 business days. Site changes go live within 2, and other small asks are done within 3
A sample, for a made-up café. Real numbers come from your own tracking.
How the plans work
Every plan needs
Manager access to your Google profile, and editor access to your site if you have one, so the tracking and your read work. No site? Your read covers your Google profile and your posts
Approvals
Nothing goes out until you approve it. Approve within 3 business days and it stays on schedule
Bigger asks
A new page, a campaign, a new platform: we quote it flat before starting. Nothing is billed that you didn't agree to
Access
You add Stellers as a manager or editor on each account. You stay the owner, and we're removed the day it ends
Switching
Change which parts you run, or move up or down, at the start of any month. Each part's first-month setup is done once; come back to it later and it picks up where it left off
Term
Month to month. Leave any time; the plan runs to the end of the month you've paid for. Leaving with a site we host? It stays up on Stellers Hosting, $55/mo, or you take a full copy to any host
Add-on
Managed Social, +$595/mo on any plan running Seen: up to 16 posts a month on up to 3 platforms in place of Seen's posts, with every comment and message answered within 2 business days. Seen's video stays, and your kickoff is the voice call. $990/mo in all with Covered, running Seen
Guarantee
If any counted item on your list misses its month because of us, that month is free: we credit it to your next month, or refund it if you're leaving. It needs your approval within 3 business days, your photos for posts, and your customer list for emails. We guarantee the work, not the result: calls, visits and sales also depend on your market, your reviews and your list
Not for
Ad spend, full production days (Media Day), and sends to anyone who hasn't agreed to hear from you
